Leading Through Marketing-Public Relations (MPR)
5 DaysLeading Through Marketing-Public Relations (MPR)
Course Methodology
This course employs diverse interactive training techniques, including plenary discussions, case studies, team exercises, assessments, and questionnaires.
Course Objectives
By the end of the course, participants will be able to:
- Gain a comprehensive understanding of the evolution, significance, and key components of Marketing Public Relations (MPR)
- Apply the principles of strategic MPR planning to design and implement a comprehensive MPR strategy
- Equip participants with the skills and techniques to effectively build and manage relationships with the media and key stakeholders
- Integrate content creation, influencer marketing, and digital crisis management strategies to create effective digital and social media campaigns for MPR
- Evaluate the impact of emerging trends, data analytics, sustainability, and globalization on MPR practices and formulate strategies to address future challenges
Target Audience
This course is ideal for marketing professionals, PR practitioners, communications specialists, and anyone looking to advance their expertise in the interconnected fields of marketing and public relations.
Target Competencies
- Strategic communication skills
- Media relationship building
- Stakeholder mapping and analysis
- Crisis communication management
- Cross-platform media engagement
- Evaluation and reporting
Course Outline
- Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
- Theories and models in MPR
- Grunig and Hunt’s four models of PR
- The PESO Model (Paid, Earned, Shared, Owned Media)
- Relationship management theory in MPR
- Ethical considerations in MPR
- Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
- Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
- Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencer marketing and MPR
- Digital crisis management
- Future Trends and Innovations in MPR
- Emerging trends in MPR
- The role of data and analytics in MPR
- Sustainability and Corporate Social Responsibility (CSR)
- Globalization and cross-cultural MPR
- The future of MPR: Predictions and challenges
Mawred Certificate
Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance...
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Classroom Schedule
Virtual Schedule
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